Blogging for Executive Jobs Build Your Personal Brand and Get Smarter - Executive Career Brandâ„¢

Blogging for Executive Jobs Build Your Personal Brand and Get Smarter Since I began blogging in 2007, I’ve been recommending blogging to help land executive jobs. Blogging is a very smart way to: become highly visible, build credibility as an industry thought leader, showcase your unique value to the employers youre targeting, andcommunicate your personal brand. I’ve blogged about blogging many times over the years. Often, Ive compared the way it impacts my own business marketing efforts, to the way it will similarly benefit executive job seekers. In fact, if you’re at the top executive level, you should be blogging in some way: on your own blog,as a guest blogger on someone elses blog, orby commenting on relevant blogs. The wider your visibility online, the more likely you are to be found by people sourcing and assessing talent through social recruiting. Blogging for executive jobs also makes you smarter Blogging, if done well, makes you smarter, therefore an even more valuable potential asset to the companies and organizations you’re targeting. Through my own 10+ years of blogging, I’ve learned so much more about my field than I ever could have without blogging. To keep my content fresh and interesting, I’ve been forced to do considerable research. I need to stay up to date on various trends, better ways to use social media, new job search methods and strategies, and other things to help my clients better position themselves as good-fit candidates. I’ve become smarter about executive job search, personal branding, online visibility, social media, networking, and so much more. Likewise, job seekers who blog well become smarter about their target employers and their industries, and are better prepared to speak intelligently about these things when they network and interview. And, of course, since blogging is writing, it helps improve your communication skills. Writing about things new to me makes the blogging experience ever-energizing and pleasurable. At any given time, I have about a dozen ideas for new posts I can’t wait to find the time to write. Tips for blogging well Write about a wide range of topics relevant to your industry andareas of expertise. In this way, you’ll be using plenty of the keyword phrases people Google to find information and job candidates. Blog regularly. The more times you post something, the more web pages you’ll be creating, bumping up the number of search results for your name. Make a habit of blogging about your target employers, and their leaders, products and services. They probably have Google Alerts set up for these names and terms and will be led to your posts. Set up your own Google Alerts for the same names and keywords relevant to your target employers, plus your other relevant keyword phrases. See what other people are writing about these things. Write posts that spotlight other bloggers in your niche, with links to their sites. For further reach, post your blog posts on your social networks â€" updates, Groups, Twitter,